Copyright on the internet is a controversial issue. In principle, it is understood that Copyright, as it applies in the offline world, is equally valid online and is governed under the Intellectual Property Law 11,723, a law from 1933 (something super historical and old for the field of Internet).

For online stores there is the possibility of protecting the design and integral content of the site (texts, images, videos) to the extent that it is their own, making the deposit before the National Copyright Directorate.

Although registration is not mandatory, it is advisable to do it in order to have a record that proves that you are the author of that content, with a certain date and that it will be sufficient proof if someone makes any unauthorized use.

Images for an online store

In relation to the images, if you do not have your own illustrations or photographs, you can access a database of images, either paid or free. In this case, the important thing is that you read the limitations of use established by each platform. eye! Some are more restrictive than others.

Another alternative is to use images that are protected under Creative Commons, which are licenses that authors can choose freely and for free, publish on the Internet using an HTML code and thus determine how they want their works to be shared on the Internet.

Musical works for an online store

Finally, another issue that must be taken care of is the use of musical works for trailers, which are now very fashionable, or promotional videos. In general, video channels like YouTube are on the lookout for unauthorized use and downgrade (or outright prevent sharing) videos with songs protected under Copyright.

This means that if you want to use a work by an artist you have to take into account:

  • If you are alive or died less than 70 years ago, you have to request authorization from SADAIC and pay a fee.
  • On the contrary, if you want to use a song by an artist who died more than 70 years ago, that song is in the public domain, so authorization is not necessary but a tax must be paid to the National Fund for the Arts. who administers this type of works.

In the same way, as with images, a good alternative, in this case, is to go to audio banks, both free and paid. For example, YouTube has a very complete audio library, in which you will be able to find music and sound effects with different types of user permissions.